Enhance

Enhance

WJ Towell Group

After a restructuring in early 2014 and then setting of a new Strategic Plan for the Enhance Cluster, the Enhance Group Office was created. This office manages the future strategy seeking growth for the Group and improving operating performance in each of the Companies within the Cluster. The Enhance Group consists of Enhance Oman, (the original entity), Fairtrade and Majan Distribution Company in Oman. Enhance UAE and Gulf Seafood in UAE and both BK and BW in Kuwait. In total Enhance Group has over 3,000 employees.

In November 2010 Enhance completed the acquisition of the majority shareholding in Fairtrade making Enhance the largest FMCG distributor in Oman. Fairtrade hold within its portfolio the distribution of Mondelez, Towell Unilever products, NAPCO, Al Safi Danone, Americana Meats, Doux, Bahlsen, Energizer and SC Johnson.

Enhance