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Custom SEO is the process of updating a website in order to ensure that it shares its knowledge with search engines.
If a customer is looking for a product, they’ll go to the search engine and start searching. If they can’t find that product on your website, they’ll end up elsewhere! More and more people are using the internet to research products before actually buying. Are you certain that potential customers will come through your door because of where you are ranking in Google?
Think about it this way: your competitors are employing advanced strategies, so investing in advanced strategies of your own seems like a must if you want to play the game with the big leagues. If you're looking for long-term growth and not just short-term results, custom SEO may be ideal for you. Now that we get the gist of why one might invest in these services (and some other reasons), it's time to analyze what exactly they entail...