How Custom Packaging Can Boost Social Media Engagement In today’s digital era, custom packaging has evolved from a simple protective shell to a dynamic marketing tool that can significantly boost your brand’s social media engagement. For eCommerce and retail brands, packaging is often the first tangible touchpoint customers have with your business — making it the perfect opportunity to inspire shares, likes, and buzz on platforms like Instagram, TikTok, and Pinterest. In this article, we explore how strategically designed custom packaging can turn your customers into enthusiastic brand advocates and drive organic social media growth. Why Packaging Matters for Social Media The rise of visual social platforms has made unboxing experiences a popular form of content. When customers receive beautifully designed, unique packaging, they’re more likely to share photos and videos, amplifying your brand message without additional ad spend. Key reasons custom packaging drives social sharing: