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Building Your Brand and Establishing A Reputation When your business begins to get on its feet, you'll want to establish your reputation among your customer base, and building a memorable brand is one of the ways to do so. In a rapidly-shifting economy, people are turning to companies that they know and can rely on, so ensuring you get a foothold in the minds of your clients through clear and effective branding will help you during these challenging times. We look at how to create a distinguishable brand that will give your business stable foundations. Research the market What are your competitors doing? What is the demographic of your customer base, and what kind of company will they want to work with? You will want your brand to reflect your audience's expectations so they can quickly associate your branding with your services. Hire the professionals It's best to hire the professionals when it comes to drafting and finalising your brand. You may be fortunate enough to have logo

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