LUV + CO is a conscious color cosmetics brand that conquers and conceals skin conditions to reveal a woman's true confidence. LUV + CO. is a woman owned online beauty store that makes a wide range of natural and cruelty-free beauty products such as concealer, mascara, lip gloss & liner, foundation and more. We also carry vegan and gluten-free products that are perfect for sensitive skin and everyday use. All our products are PETA-certified and cruelty-free. Most of our products are 90 to 100 percent natural and over 70 percent organic.