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Content is the backbone of the internet. If you think about it, nearly everything you view online is content (e.g. videos, articles, blog posts, infographics, etc.) of some kind. Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Social media is an integral part of content marketing!
Content marketing is arguably one of the most important internet marketing strategies because, without it, many other strategies wouldn’t exist or wouldn’t be effective.
Here are two primary reasons why content and marketing that content is beneficial for nearly all businesses:
Content educates potential customers about your product or service. Why would someone pay you for something if they don’t know what they are purchasing? This is the void content fills. Cont
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