Cast & Hue

Cast & Hue is a human-centered design consultancy that specializes in insights, innovation, and experience design. With a focus on creating meaningful and actionable strategies, the firm helps businesses solve complex challenges by placing the human experience at the forefront. Their services include journey mapping, design thinking workshops, and experience blueprinting, tailored to uncover decision-making drivers and key touchpoints in customer journeys. Cast & Hue’s expertise spans various industries, particularly healthcare, where they partner with brands like Aetna and OhioHealth to improve patient and staff experiences. Their collaborative approach ensures that clients not only receive insights but also learn how to implement and sustain these strategies for long-term success​.

human centered innovation, human centered design agency, healthcare design thinking