Online shopping in Pakistan has experienced remarkable growth and transformation over the past few years. With the increasing availability of high-speed internet and the proliferation of smartphones, e-commerce has become an integral part of the retail landscape in the country. One of the key factors driving the growth of online shopping in Pakistan is convenience. Consumers can browse and purchase a wide range of products from the comfort of their homes, saving time and effort. This convenience is particularly attractive in a country like Pakistan, where traffic congestion and long distances can make traditional shopping a cumbersome experience. Furthermore, the expansion of online marketplaces and dedicated e-commerce websites has led to a more extensive product selection, offering everything from fashion and electronics to groceries and home essentials. This diversity of products caters to a broad spectrum of consumer needs. Online shopping has also enabled consumers in Pakistan