The New Wealth Management Strategy: How to Serve Evolving Investor Demand Investor attitudes, behaviours, and expectations dramatically shifted during COVID-19 and transformed the wealth management landscape. But what are the most significant changes for wealth managers to address and how should they respond to ensure the continued success of their business? Moving Deeper into Digital Wealth Management Online business has become the norm since COVID-19, and wealth management clients increasingly expect digital engagement. No longer limited to younger investors in the retail market, the digital-first mindset is now commonplace, with older, wealthier investors now increasingly preferring digital engagement for their client onboarding, transaction, and advice needs. While clients continue to expect a blend of personal and virtual contact with providers, the use of mobile apps, websites and virtual conferencing is overtaking non-digital channels, such as phone calls and in-person meetin