95% Training Courses CRM or customer relationship management software is a strategic tool designed to help you manage your customer interactions and offer your customers timely support throughout the customer lifecycle. The role of CRM begins by compiling customer data from all touchpoints such as your business website, phone, email, live chat, email support, social media, and others. Customer interaction management software employs the best strategies, tools, practices, and techniques to not only manage your customer interactions but also use this data to analyze customer behavior so that you can offer customized support, streamline your processes, and build stronger relationships with your customers.