Consumer Product Supply

Consumer Product Supply

WJ Towell Group

Trading in foodstuff is a traditional W J Towell activity and one in which Consumer Products Division excels. The division deals primarily in branded foodstuff ie beverages, biscuits, chocolate, cheese, coffee, confectionery, dairy products, ice-cream, sunflower oil, pasta, rice and shaving products. From our warehouses in Muscat and depots in Salalah, Buraimi, Nizwa, Sohar, Barka, Al Kamil, Ibra, and Ibri it efficiently services a national network of retail outlets including all major supermarket chains.

The division represents many leading branded products including Mars (UK) confectionery and milk; Uncle Ben's (USA) rice; Tilda (India) Basmati rice; Lesieur (France) cooking oil; Labanita (Egypt) processed cheese; Vicenzi (Italy) puff pastries; Ali Cafe (Malaysia) coffee; Guylian (Belgium) praline chocolates; Kent (Turkey) confectionery; Pinar (Turkey) labneh and cheese; Freez (Lebanon) carbonated flavored drink; Freddi (Italy) cakes and Wesley (India) shaving products. The division also handles regionally manufactured goods like Al Ameer (Bahrain) spices; Original & Captain (Saudi Arabia) juices and drinks; Majdi (Kuwait) spices and pulses.

Consumer Product Supply