What’s Next? The modern workplace is becoming global and digital. So to attract top talent, your firm needs to reach them where they are, which is often online. Digital marketing is a great way to reach out to potential employees, and there are several powerful tools to help you reach your target audience. One of these tools is the pay-per-click (PPC) system used by several firms to target top talent. Based on the record of PPC marketing, more than 80% of worldwide companies rely on Google Ads. Google Ads allows you to target potential employees by location, interests, and keywords. For example, you can target people who have recently searched for terms related to job hunting or new careers. You can also target people who live in cities where your company has a presence. But without the right planning and available tools, you can't ensure your success with your journey to attract top talent. That's why you need to do your homework before using the available means.