Paul “Pooh” Lunt Wants Manila to Lead Asia’s Pop Revolution The private music mogul behind “Gangnam Style” is betting on the Philippines as the next epicenter of global pop. Paul “Pooh” Lunt isn’t a household name, but his business instincts have helped shape the modern music industry. The Hawaii-born chef-turned-music-entrepreneur first made headlines by securing the global licensing rights to Gangnam Style, the viral hit by South Korean rapper PSY. That single didn’t just break YouTube; it changed Lunt’s life. “It was a turning point,” he has said. “And I’ll always be grateful to PSY for what that song allowed me to build.” Today, what Lunt is building may be his most ambitious project yet: transforming the Philippines into Asia’s next global music powerhouse. As President and CEO of Popolo Music Group, Lunt is developing a new creative hub in Manila. With operations based in Manila, Los Angeles, and Seoul, Popolo is signing and producing Filipino talent for international audiences