Changes to Expect in Demand, Content, and Intent on the Threshold of 2023: As the competition for attracting and retaining customers is high, devising a B2B strategy that delivers expected results needs serious-minded preparation, implementation, and management. It becomes essential in B2B because the business purchase decisions are based more on the bottom line than the number of consumers. After all, return on investment (ROI) is a principal focal point for all corporate decision-makers. So, while planning for 2023, the key priorities revolve around demand, content, and intent. Demand For 2023, these are the anticipated insights to advance and gain momentum in the following areas: In-depth understanding of buyers’ journeys – time and place to take actions Teams that understand and execute this effectively will achieve more growth in their journey. Different indicators will suffuse Marketing Qualified Leads (MQLs) The organizations will have to incorporate much more data on the