WHY WEBSITE DESIGN IS SO IMPORTANT Most firms now realize the value of a decent website design. After all, an internet presence may make or ruin a company. But is a website design enough, or do you need more? Investing in a well-designed, professional website can be daunting for small businesses, especially those with limited budgets or technical expertise. A working site may make you doubt the need for a revamp. However, research shows that effective web design improves user experience, lead generation, and ultimately your business. WHY WEBSITE DESIGN IS SO IMPORTANT Your website design matters to your customers. We all react to aesthetics, and beautiful design automatically attracts people. Studies have proven that users rate your business primarily on looks alone and will typically abandon your site if it is poor in design. What do you think of a company whose website design is outdated? Questions about their validity, products, or services may lead you to a competitor's website. Re