What is SEO & Why is it so important? SEO stands for Search Engine Optimization and it essentially means that you try and rank for competitive keywords in search engines (usually Google). This is a common form of digital marketing that is used it to generate traffic and business to a website. Essentially, the higher you rank on search engines like Google, the higher your traffic to your site will be as users tend to click on results that appear first which will drive more sales and revenue to your business. At KBA Web, we recommend that everyone that owns a business and actually cares about their business growth, should do SEO. We recommend that they should either hire out a professional with lots of experience (like KBA Web) or if they can’t afford to outsource and hire a SEO specialist then they should at last do it themselves. Why is SEO so Important? slide12_001 Lots of people use a PPC (Pay Per Click) model on Google in where they pay google to rank on the Top and pay them a cer