2022/09/16
Programmatic Drive Breakthrough Business Results
Programmatic advertising has become a go-to technology to reach people with relevant messaging. According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies—it’s done by COVID-19. How can programmatic advertising drive business results & advertisers push contextual targeting beyond its capabilities? The pandemic accelerated digital transformation at a speed once thought impossible: in a matter of months, companies worldwide adopted digital technologies that normally would have taken three to seven years to implement.
Businesses that truly understand these developed human behaviours have the best chance to build lasting relationships with them. Marketers and agency professionals see programmatic as helping them access critical new media environments such as OTT/CTV, DOOH, digital audio and data-driven creative capabilities. As we spend more time consuming digital media, brands have the opportuni
Programmatic advertising has become a go-to technology to reach people with relevant messaging. According to a popular meme, it isn’t the C-suite who has led digital transformation at most companies—it’s done by COVID-19. How can programmatic advertising drive business results & advertisers push contextual targeting beyond its capabilities? The pandemic accelerated digital transformation at a speed once thought impossible: in a matter of months, companies worldwide adopted digital technologies that normally would have taken three to seven years to implement.
Businesses that truly understand these developed human behaviours have the best chance to build lasting relationships with them. Marketers and agency professionals see programmatic as helping them access critical new media environments such as OTT/CTV, DOOH, digital audio and data-driven creative capabilities. As we spend more time consuming digital media, brands have the opportuni
