So. It’s time to get a new car. It’s not like buying a cup of coffee—or even a TV. The car you choose is going to take you to work everyday, pick up your kids from school, and get you to your summer vacation. You’re going to live with it–and pay for it–for a long time, so you really want to get it right. So why is shopping for a car… not so great? It’s exciting at first, but it quickly starts to feel overwhelming and out of your control: there are 6 million cars for sale out there. Over 1000 models. And lots of technical terms that nobody except the insiders understand . You’re never sure if you’re missing out on a better car or a better deal, and in an industry built on commissions, it’s hard to get advice you can trust. It feels like a world built so the insiders always win while outsiders like you don’t even speak the language.

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