Search Engine Optimization (SEO) plays a crucial role in digital marketing, especially in a growing online market like Pakistan. With businesses shifting towards digital platforms, having a strong online presence is essential. SEO helps websites rank higher on search engines like Google, increasing visibility and attracting more potential customers. The importance of SEO lies in its ability to drive organic traffic, build brand credibility, and improve user experience, making it a cost-effective strategy compared to paid advertising.
In Pakistan, SEO and digital marketing have gained significant traction as businesses recognize the need to compete in the digital landscape. Whether it's e-commerce stores, service providers, or bloggers, SEO helps them reach their target audience efficiently. One of the fundamental aspects of SEO is keyword research, which involves identifying the right search terms that potential customers use. By optimizing content with relevant keywords, businesses c