Digital Music Distribution in India: Navigating "The Black Turn"
The landscape of music distribution in India has experienced a dramatic transformation over the last decade, a period sometimes referred to as "The Black Turn". This term symbolically captures the shift from traditional, physical sales to a digitally dominated industry, where streaming services and digital platforms now dictate the terms. This shift has not only changed how music is consumed but also how it's monetized and distributed.

The Shift to Digital Platforms
The advent of smartphones and widespread internet access has been pivotal in this transformation. India, with its vast population and increasing internet penetration, has become a fertile ground for digital music platforms. Giants like Spotify, Apple Music, and Amazon Music have made significant inroads into the market. Additionally, local players like Gaana, JioSaavn, and Wynk have also established strong footholds. These platforms offer a plethora of option